Did you know that the Tories have hired a marketing firm called "Pretty Little Head" to advise Cameron and Co on how to relate to women?
Obviously the Old Etonian Bullingdonites feel women are a bit beyond them. The evidence bears this out. A recent Ipsos Mori poll for the Fawcett Society found that 44 percent of women are satisfied with David Cameron's performance as Tory leader compared with 52 percent of men.
The question is, will "Pretty Little Head" crack it for them? I really don't think an outfit with a name like "Pretty Little Head" stands much chance with the majority of women voters. Patronising or what?
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