Just a year on from its Britney Spears style ad of a scantily clad school girl was formally reprimanded, Ryanair has again done the dirty in a desperate bid for profits and pimped out its "sexiest" airline stewards in a "bare all" calendar.
You might like to read my Guardian Comment is Free article on Ryanair's advertising, or vote in the poll on the left.
http://www.guardian.co.uk/commentisfree/2008/nov/21/ryanair-advertising
The sexy calendar features Ryanair's staff posing in skimpy bikinis wielding hoses and sprawling across aircrafts. But worse still the links I received in a promotional email took me to a YouTube soft porn-style video of Ryanair staff being stroked by greased-up men and scintillating camera close-ups. I received this depressing advert in a spam email, with no age limit, to titillate its customers to "click on the video link to bare all". Be warned!
On a serious note, these women have no access to trade union representation. Ryanair does not recognise any worker organisation and accordingly no trade union has been able to establish itself in Ryanair to defend cabin crew. Even though some of these women could be happy to take part, who do they turn to if they're not?
You might like to read my Guardian Comment is Free article on Ryanair's advertising, or vote in the poll on the left.
http://www.guardian.co.uk/commentisfree/2008/nov/21/ryanair-advertising
The sexy calendar features Ryanair's staff posing in skimpy bikinis wielding hoses and sprawling across aircrafts. But worse still the links I received in a promotional email took me to a YouTube soft porn-style video of Ryanair staff being stroked by greased-up men and scintillating camera close-ups. I received this depressing advert in a spam email, with no age limit, to titillate its customers to "click on the video link to bare all". Be warned!
On a serious note, these women have no access to trade union representation. Ryanair does not recognise any worker organisation and accordingly no trade union has been able to establish itself in Ryanair to defend cabin crew. Even though some of these women could be happy to take part, who do they turn to if they're not?